Imarat is an Arabic newspaper type family consisting of “Imarat Headlines” & “Imarat Text”. “Imarat Headlines” is a display type for use in the headlines and titling of a newspaper, while “Imarat Text” is for the copy text of the newspaper. “Imarat Headlines” will be exclusive for 3 years for "Emarat Al Youm" newspaper in Dubai starting from 2008. The newspaper needed a new, young and crispy headlines type that will appeal to their young readers. You can see the font in use on the online e-paper version of "Emarat Al Youm" newspaper.
The new design & layout of the newspaper was created "InnovAtion", UK. / Imarat Headlines is used for the headlines and main titles in the newspaper and it is created by Pascal Zoghbi. / TheMix Arabic is used for the secondary titles in the newspaper and it is created by Lucas Fonts.
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Imarat Headlines
Imarat Headlines is a young and sturdy Arabic typeface based on the Neo-Naskh style (Naskh Mastari). It is a crispy type with a medium contrast, condensed letterforms, strong baseline, large Loop/Tooth heights and short Ascender/Descender heights. The letterforms are balanced with the heavy baseline unlike old styled headlines fonts where the baseline is so thick and the letterforms are so weak and light.
Imarat text
Imarat text is still in development and is intended for use in newspaper copy text. It is a condensed flowing Naskh style typeface with short ascenders and descenders in order to be set with a small inter-linear space.
Imarat Headlines is a young and sturdy Arabic typeface based on the Neo-Naskh style (Naskh Mastari). It is a crispy type with a medium contrast, condensed letterforms, strong baseline, large Loop/Tooth heights and short Ascender/Descender heights. The letterforms are balanced with the heavy baseline unlike old styled headlines fonts where the baseline is so thick and the letterforms are so weak and light.
Imarat text
Imarat text is still in development and is intended for use in newspaper copy text. It is a condensed flowing Naskh style typeface with short ascenders and descenders in order to be set with a small inter-linear space.